Bricks and Clicks

Fun to say and gets a lot of value out of two words. A slightly different version, click-and-mortar, also delightful

Bricks and clicks is a business model combining physical store locations ("bricks") with an online e-commerce site ("clicks"). Though this is becoming a rare model in our increasingly online-only world, it is also a good way to describe hybrid marketing strategies that take advantage of experiential components.