DollarShaveClub.com "Our Blades Are F***ing Great" (2012 | Paulilu)

Hard to imagine an ad being more of a defining moment in DTC online marketing. The format introduced here has been copied to absolute death over the course of a decade+, and while it may have worked for a while — the low budget stab at vitality ad is not cutting it these days.

Paulilu by the way is none other than the brainchild of comedy/creative power couple Lucia Aniello & Paul Downs.