Creativity, Inc. by Ed Catmull

An incredible look into the business of creativity and creativity in business by the co-founder of Pixar Animation Studios.


The book becomes a manual of sorts for anyone who strives for originality and access to the ideas that make the best in us possible. Even though it has plenty of actionable advice — it's also just a great story about how Pixar came to dominate the world of animation by leveraging the joy in storytelling and emotional authenticity.